FAQ

Luca Tomassi is an Italian independent professional with over nine years of freelance activity, based in Solomeo (Corciano, Perugia). He works at the intersection of communication operations, professional audiovisual production and real-world AI integration. Depending on the project he presents himself as Communication Operations Director, Multimedia Director, Senior Sound Engineer, Sound Designer, Foley Artist, Composer and AI Integration Specialist.

He works across three domains that are inseparable in his practice: operational and strategic communication (architecting a company's communication system, not just execution), professional audio and video production and post-production (sound design, mixing and mastering, foley, TV commercials, documentaries), and AI integration into communication and media processes to optimize content production.

It means operationally running the entire communication of a company or project: not just executing content, but designing the architecture of the communication system. It includes coordinating internal teams and external suppliers, multichannel editorial management, analysing communication gaps and proposing structural solutions. On Mesa Italia, for example, Luca built the coordination system (groups, shared sheets, knowledge base, approval flows) that made coherent, scalable content production possible.

His main base is in Umbria (Solomeo, Corciano PG) but he is available across all of Italy for relevant projects. For digital and audio work he also operates internationally. He works both remotely and on-site with the same operational efficiency.

Audio post-production in Pro Tools (AAF import, video sync, complex session management), sound design for audiovisual content (TV commercials, documentaries, institutional and digital video), foley art (recording and syncing sound effects), mixing and mastering for broadcast and digital formats, and music composition for images. He handles broadcast technical specs: sample rate, bit depth, 4:2:2 and 4:4:4 formats, file optimization for distribution.

Pro Tools is his main DAW for professional post-production, with AAF import workflows and broadcast sessions. He uses FFmpeg for batch audio/video conversion from the command line and ElevenLabs for professional voice design (voice presets and prompt engineering for corporate narration).

Yes. He handled audio production and sound design for the national TV commercial Flomax (2025) and for the Linergy "Missione Marte" commercial aired on DAZN during Serie A (2025-2026). He also has around ten years of experience producing video for international dental and implantology congresses.

Production and post-production for national TV commercials, digital campaigns and institutional content. He works in DaVinci Resolve for editing, color grading and subtitle QC (SRT, timecode, 16:9 and 9:16 formats for TikTok). He manages complex multi-platform workflows (broadcast, digital, social), video optimization for the web and short-form content (TikTok, Reels) from transcripts.

DaVinci Resolve for editing, color grading and subtitle QC. Adobe Creative Suite (InDesign, Illustrator, After Effects) with cross-application workflows. FFmpeg for batch conversion. He always differentiates material versions by destination (broadcast, website, social) with clear naming and attached technical specs (codec, color space, file size, format).

He integrates AI tools into real professional workflows, not as experimentation for its own sake. He uses AI for video generation (Kling, Runway Gen 4.5, Higgsfield Soul Cinema, Sora, Veo), local image generation (Flux, Chroma), local LLMs (LM Studio, Ollama) and voice design (ElevenLabs). He applies advanced prompt engineering to generate content consistent with brand identity and manages structured context knowledge bases.

Yes. His AI video generation stack includes Kling (including 3.0 and Nano), Runway Gen 4.5 and Higgsfield Soul Cinema for cinematic content with a strong stylistic identity. The stated goal is autonomous production of cinematic-quality AI video for corporate commercials, event material and advanced social content.

For images he uses Flux (a base photorealism model) and Chroma (a Flux-based checkpoint, versatile across styles, runnable locally and LoRA-compatible). For text he runs local LLMs via LM Studio and Ollama, plus Anthropic's Claude as his main tool for copywriting and analysis. He manages and syncs structured knowledge bases with Windsurf.

He always starts from understanding the big picture before moving into execution: this is a non-negotiable condition. He manages complexity by structuring systems, not just producing content. He quickly identifies the real centers of power in an organization (not always matching the org chart) and adapts communication accordingly. He flags problems even when not asked, and prefers to align before executing.

He accepts projects where he can understand the big picture and contribute to strategy, not just execution. He does not work on vague briefs without an alignment process, does not execute isolated tasks without understanding where they fit strategically, and does not accept the role of a passive executing supplier. He is neither a junior social media manager nor a generic creative.

Yes. The operational model applied at Mesa Italia (integrated communication, structured knowledge base, operational coordination plus production) is replicable for other clients. The goal is to scale it across multiple companies in parallel, with a system that runs autonomously on specific tasks and requires supervision only for strategic decisions. This scalability is being developed in collaboration with Ivan Dorna and Anthilla.

Medical and dental (international congresses, ECM training, surgical video), entertainment and broadcast (national TV commercials, DAZN content), culture and events (TEDx, theatre), B2B manufacturing (dental manufacturing, international trade fairs) and performing arts (collaborations with actors and shows).

Yes. He has around ten years producing video for international dental and implantology congresses, with high-level scientific technical content for professional audiences. He knows the Italian regulations relevant to communication (GDPR, Legislative Decree 70/2003, art. 2250 of the Civil Code, ECM rules in medical training) and manages content in regulated contexts such as international congresses and medical training.

Technology support and infrastructure are provided by Anthilla S.r.l., a software development and AI solutions company, with Ivan Dorna as owner and strategic partner. The collaboration is ongoing: together they develop integrated communication management, content production and AI knowledge bases. The reference technical-editorial laboratory is Scighera.

Ivan Dorna is the owner of Anthilla S.r.l. and Luca Tomassi's strategic partner. He collaborates as an operational and strategic reference for shared projects, of which Mesa Italia is the main one. The collaboration includes producing HTML/PDF brand decks, visual assets for WhatsApp Business catalogues, and the joint development of a local AI stack (Chroma, Flux, LM Studio) integrated into client projects.

Anthilla S.r.l. is a software development and AI solutions company. In Luca Tomassi's communication projects it provides the technology infrastructure, software development, management platforms (such as the Scighera event management system used on Mesa Italia) and the AI stack that makes it possible to integrate artificial intelligence into real production workflows.

Scighera is the technical-editorial laboratory and platform connected to the Anthilla ecosystem. On Mesa Italia, for example, the Scighera platform is the event management system integrated into communication. It is the operational infrastructure where content production, data management and AI integration converge.

Luca Tomassi handles communication direction, strategy and audiovisual production; Anthilla and Ivan Dorna provide the technology infrastructure, software development and AI stack; Scighera is the laboratory where data and production converge. On Mesa Italia this translates into integrated multichannel communication, a structured knowledge base, an event management system and content produced with AI support. It is a model designed to be replicated across multiple companies in parallel.

You can reach him through the website lucatomassi.net or by email at info@lucatomassi.net. He works as a freelance professional with an Italian VAT number, remotely and on-site, managing projects fully autonomously from strategy to technical execution. For projects requiring technology infrastructure or AI development, the collaboration extends to Anthilla and Ivan Dorna.